With many people still confined to their homes, an online business is the perfect solution to the world we currently live in. However, every business needs to be promoted and banner ads are a highly effective way to do this online. So, in this post we’ll cover the basics of website banner design so you can create your own banner.
Banner ads are advertisements that put a business in front of people who otherwise wouldn’t know about it.
When is a banner ad useful?
Let’s take for example, the string of Indian festivals. The tradition of gifting during the endearing festivals of Rakish Bandhan and Diwali can be highlighted on a banner with warm visuals of tying a Rakhi or the lighting of lamps with a pile of colourfully wrapped gifts. The exchange of traditional sweets, radiant smiles are other powerful images for an online gift gallery, tempting the viewer into purchasing gifts for their loved ones from the store.
The current pandemic is another example. Notice the ‘City Covid Number’ banners with an action button directed to a website with related information, floating on various websites.
Film promos are also up on banners to increase viewership and visibility.
Standard sizes of banners
- Leaderboard: Displayed at the top or bottom of a webpage.
- Skyscraper: Tall spaces, accommodated on the right or left sides of a webpage.
- Wide skyscraper: Tall and rectangular. Both skyscraper and wide skyscrapers are very hard to miss.
- Half page: Large space with ample elbow room for more graphics and visuals, if needed
- Medium rectangle: Medium sized rectangle.
- Large rectangle: Larger than medium sized rectangle.
- Mobile leaderboard: Suitable for mobile interfaces.
Below are the standard sizes for the year 2020.